La tasa o el porcentaje de rebote (Bounce Rate) es el porcentaje de visitantes de un sitio web que abandonan el sitio rápidamente sin realmente mirarlo. Muy a menudo, esto se refiere al algoritmo utilizado por Google Analytics y se calcula en porcentajes. Los sitios apuntan a mantener este número bajo (quieren que pases tiempo en la página pero también que reboten de una página a otra en su sitio) y así tratarán de mantener el contenido lo más atractivo y relevante posible para ti.
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